What would you buy on via your mobile?

An interesting article on mobile commerce by emarketer.com summarising recent polls in the US on what mobile users would buy via mobile commerce.

In a nutshell:

• Only 7% of online retailers had an m-commerce site in late 2008 (source: Internet Retailer)
• 71% of US adults would purchase via their mobile (source: Harris Interactive)
• 59% were willing to buy pizza online via a phone, 58% movie or event tickets, 43% hotel rooms (source: Harris Interactive)
• But PriceGrabber.com found most popular mobile purchases were digital content (ring tones and music)

See the full article with graphs: http://www.emarketer.com/Article.aspx?R=1007126

This all makes sense, our observations to date are that mobile users have different (and immediate) goals when using their mobiles on the move rather than when they have a desktop, laptop or net book handy.

Anyone for Pizza?

Filed under: Blog

Tags: emarketing, mobile commerce, usability.

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Microsoft to ignore web standards in Outlook 2010 – enough is enough

Get over to the Email Standards Project for the story. Then take a look at fixoutlook.org to get the message to Microsoft.

Please!

Filed under: Blog

Tags: email, email marketing, emarketing.

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Email marketing – make sure that emails work with images turned off

I read a report on MarketingSherpa the other day which stated that 59% of consumer and 90% of business users view some or all of their emails with images turned off (due to preview panels having images turned off as default on some applications and mobile Internet users often having images turned off by default).

Therefore they recommend always making sure that before you send out your latest email campaign you’ve tested the email with images turned off, text descriptions appear when images are blocked and all of the links have good descriptions rather than ‘Click here’ – makes a lot of sense.

Source & full article here: http://www.marketingsherpa.com/article.php?ident=30751

Filed under: Blog

Tags: email marketing, emarketing, internet marketing.

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