S8080 Blog

One of the email invites we designed for the 2010 e-Crime Wales Summit made the Campaign Monitor Gallery today. We developed a series of emails that were broadcast on the run up to the event, held on Thursday in the Celtic Manor Resort – each pushing our front end development team with the demanding build required to show the design at its best in a multitude of email clients.

Davida Fernandez of Campaign Monitor said…

I really like the unusual layout of this email designed by s8080, especially the way the map graphic is burning into the main content and the way the free floating secondary content is flanking the middle column. The three colour bar background is so interesting and provides a foundation for the important links on the left hand side. The nice narrow column always helps with readability, too. Super cool job on this one.

We have specialised in email newsletter and campaign design, production, broadcast, list management and analytics for quite a few years now and have 100’s of successful ‘mails under our belts.

We are currently running a stunning and groundbreaking campaign for Welsh Assembly Government’s  IBW and as soon as they have all been delivered, we show them on the blog.

An interesting article on mobile commerce by emarketer.com summarising recent polls in the US on what mobile users would buy via mobile commerce.

In a nutshell:

• Only 7% of online retailers had an m-commerce site in late 2008 (source: Internet Retailer)
• 71% of US adults would purchase via their mobile (source: Harris Interactive)
• 59% were willing to buy pizza online via a phone, 58% movie or event tickets, 43% hotel rooms (source: Harris Interactive)
• But PriceGrabber.com found most popular mobile purchases were digital content (ring tones and music)

See the full article with graphs: http://www.emarketer.com/Article.aspx?R=1007126

This all makes sense, our observations to date are that mobile users have different (and immediate) goals when using their mobiles on the move rather than when they have a desktop, laptop or net book handy.

Anyone for Pizza?

Get over to the Email Standards Project for the story. Then take a look at fixoutlook.org to get the message to Microsoft.

Please!

I read a report on MarketingSherpa the other day which stated that 59% of consumer and 90% of business users view some or all of their emails with images turned off (due to preview panels having images turned off as default on some applications and mobile Internet users often having images turned off by default).

Therefore they recommend always making sure that before you send out your latest email campaign you’ve tested the email with images turned off, text descriptions appear when images are blocked and all of the links have good descriptions rather than ‘Click here’ – makes a lot of sense.

Source & full article here: http://www.marketingsherpa.com/article.php?ident=30751