Over the last few weeks I’ve been pinging between web development workshops, kicking off new web design projects and talking to lots of people, all very exciting, lots of fun and of course, we’ve been fielding many questions.
Here are a few links and resources from the guts of my ‘sent items’ folder, based around the search engine optimisation starting points I promised to share a bit wider – covering the basics…
SEO web design – two key refresher’s for everyone
On pretty much all web design kick offs we talk to the web editors and usually chat around where to start with SEO, content planning and on page optimisation. We talk about brushing up on the basics of search engine optimisation and give some tips… at the end of the day anyone who writes web content should have a good basic understanding of SEO, and here are two ‘must read’ (and well read) posts. Firstly…
The 1st three chapters help explain how search engines crawl and index websites, calculate relevance and how people interact with search engines.
Chapter four is all about making content really findable and open to crawling by search engines and bots, including references to ALT tags, TITLE tags, META tags and friendly URL structures, it also touches on the impact of duplication of content – canonicalization.
The guide then runs through keyphrase research and how UX design makes a difference. There’s a nice introduction into links, social sharing SEO tools and tracking, a great starter for 10.
Although this was published a little time ago, it’s still a great starting point for covering the SEO basics and brushing up on best practices which are often missed, it has lots of easy to understand pictures, screen grabs and illustrations.
So it covers the importance of accurate page TITLES and META descriptions and how they appear in Google SERPs (search engine results pages) – i.e. why you should bother to invest time and effort on them. URLs and friendly URLS are covered and the importance of keyphrases appearing in those page URLs. Also covered are in link anchor text (and why they should contain keywords without ‘keyword stuffing’ of course) and ALT text. The guide then finishes up with a little on mobile websites, social links and links to webmaster tools.
A great SEO framework to follow
Building on the above introduces a post from the guys at SEOmoz from a few evenings ago, billed as ‘An SEO instruction manual for beginners’ it’s valuable information…
It pulls together lots of their learning’s on how to improve page ranking in Google using an SEO Blueprint touching on Keyword Research, Content, Site Architecture, On-page optimisation and Link Buidling.
Interestingly point 13 is “Design is 50% of the battle”, nice (and quite rare) to see an SEO expert recommend good design and UX as a key factor in ranking.
OK, I’ve just ran out of time, so more signposts coming soon. Of course if you would like to chat about how S8080 could help improve your web design and user experience and web related things, call 01792 485566 and ask for me, Matt Howard, or email firstname.lastname@example.org