Apr 16 2015

So what’s an ‘explainer video’…

“…and how can it help my organisation?”

What is a video explainer

An explainer video is a short online video used to explain your organisation’s product or service.

There really is no stopping the uptake of online video consumption, according to a recent iStockphoto article there’s been a staggering 800% increase in online video consumption in the last 6 years.

So can an explainer video help you? We think the answer is yes.

Video is definitely one of, if not the most popular marketing platforms currently available as for most people, it’s far easier to consume than a lengthy article (so I’ll try to keep this post short, and don’t worry, there are links to some great explainers just a short scroll away, so bear with me!)

But don’t be fooled that any old video will do, as the consumption of online video increases so too does our audience’s thirst for higher quality graphics and insightful content. Producing a successful explainer video consists of a combination of script, graphic look and feel and audio. Each element needs to sing in harmony with the other if you want to retain the viewer and convert them into a loyal fan or customer.

So how can explainer videos benefit your brand?

Here’s one of those harsh but true moments: If you’re not already producing online video marketing for your organisation, company or brand, then you’re going to be playing catch up with your competitors.

All you need do is Google ‘online video stats’ for a vast list of incredible statistics indicating the huge surge in video consumption. According to a recent Guardian article, YouTube receives more than one billion unique visitors every month.

Welsh-Government e-Crime Wales video explainer

With these huge numbers there’s going to be a lot of video content out there shouting for attention, your video will really needs to hit the spot, so understanding the production process of a typical explainer is a good place to start your journey.

Here’s a taste of the steps we follow when creating a typical s8080 animated explainer video:

Research and development

Following a scoping meeting the s8080 creative team will spend an agreed amount of time researching potential look and feel concepts including colour palettes, illustration and animation styles and character development which will be presented for feedback before considering any high-fidelity graphics production.

Business Wales Explainer R&D

The script

The script is arguably the most important part of any explainer video and you play a huge part in its production. After all, who knows more about a product or service other than the people that created it? Sounds a little scary, right? Don’t worry though, we’ll help you with the script structure and we’ll even commission a copywriter to polish and add a bit of humour if needed.
There’s a proven structure that most explainers will follow; keep it simple, be consistent and be sure to add a call to action. Here’s a great article from the guys over at Demo Duck that gives you some pretty useful script writing tips – ‘How to Write a Video Script that Sells.’

Storyboard

When the final script has been signed off we move onto the storyboard, producing a series of sketches that convey the basic concept for each scene along with the corresponding copy from the script. This gives you a really good idea of what we’ll do at the animation phase. Changes at this stage are easy to make so make sure you are completely happy with the concept, messaging, information accuracy and the look and feel
Remember to keep your explainer video to around 1-2mins if possible, if you’re planning on breaking that 90sec mark you’ll need to have some pretty relevant content or you’ll risk losing viewers.

Business Wales Sketchbook storyboard

Artwork

Our workflow will include a number of Adobe Creative Cloud applications and we’ll sync artwork between them resulting in a more streamlined approach. Scene templates will be developed in Adobe Illustrator and, to a lesser extent Photoshop, before placing the assets into Adobe After Effects, our video editing app of choice.

Animation and audio

The storyboard sets the animation style but once we are in After Effects, we can start to fine tune the animation effects, dialling the speeds up and down to emphasise key points, actions or scene changes.
Another key step in the process is adding a narrated script, for this we’ll commission a voiceover artist to add a final layer of professionalism to your explainer. We can find a voice for every occasion – even some famous ones, and they are not as expensive as you’d think! The narrated script is imported into After Effects and synced to the animation within the timeline.

Render and upload

The final explainer video is exported for online use as a QuickTime movie with a H264 codec and AAC audio output and uploaded to your video channel on YouTube or Vimeo where key metadata and transcripts are added.

S8080 Explainer Video examples

We’ve recently worked with DECC, Welsh Government’s Business Wales and Welsh Government’s eCrime Wales to create a series of informative and playful explainer videos forming part of a larger engagement campaign.
You can view the explainer videos on the s8080 YouTube channel.

S8080 YouTube channel

Don’t forget to subscribe to the S8080 YouTube channel to catch the latest video creations from our creative team.

Oct 30 2014

S8080 Presents: The Night of the Living Devs


Happy Halloween from the team at S8080

This year, S8080’s spooktacular Halloween treat has set the bar even higher with a chilling (and thrilling) HD YouTube movie.

Filmed and edited entirely in-house by our own creative team, the guys* show they have talents way beyond websites development.

Click the video link and see who you think has the best zombie moves… if you dare.

Thank you to everyone who played part in putting this together – and a huge thank you goes out to Gethin Jones for his outstanding sound design.

Happy Halloween.

*Despite appearances, no developers were harmed during the making of this film.

team-zombie

Jul 6 2009

The power of YouTube

The cycling theme continues.

Back in April, a young bike rider and his film-maker house mate posted a video of his riding exploits on YouTube. 8 weeks later, Danny MacAskill now has a full-time job riding demo’s and has appeared in a video for the Doves. Oh, and 7,840,271 views.

It is interesting that a movie of the nichest of niche sports went viral like this – 8 million views is a massive achievement. An amazing talent obviously helps, but it was down to a small, very specialised community spotting that their non-bikey pals would find this amazing. I even sent it to my mum.

That is a lot of exposure for his sponsor – even if most of the viewers are not going to buy a bike from them. No prizes for guessing where their marketing budget is going to be spent this year.

Even if you are not into bikes, take a look at this guy’s sheer nerve and creativity on a cycle. I guarantee you’ll be forwarding the link within minutes!

He tells his story in this month’s MBR magazine.

PS. The view count has gone up by 2000 since I started writing this.

Jan 27 2009

Interactive posters

Turn up the volume and watch these interactive posters in action.

Stuff I wish I had thought of from Brazilian sound production company, Saxsofunny.

Via Andy, via formfiftyfive.

Dec 21 2008

YouTube in Hi-Def

YouTube has added the option to watch videos in HD.

Any uploaded movies that are wider than 720px will give you the option to watch in High Definition.

Take a look at this…

…and then watch it again making sure you click on the ‘watch in HD’ link.

 

Be warned, you need a pretty fast connection. If it’s too slow, YouTube won’t even show you the ‘watch in HD’ link.

Bring it on.