Keeping you in the air
We recently launched a large content managed website for TES Aviation Group – a large international, but Wales based aircraft engine management company.
For Matt and myself, it was one of those dream jobs – a fascinating subject, a great group of people and a thoroughly professional and forward looking organisation. One of the highlights of our initial alignment workshops was the tour of their vast facility in Bridgend, south Wales and getting up close to some of the most powerful engines in the world. A schoolboy dream.
We worked through our UX (user experience) processes, spending considerable time talking with the various teams in the organisation, gathering valuable insight into a very complex industry and its own unique set of interactions between client and supplier.
These interviews, combined with alignment sessions with the sales and marketing director and his team, user journey design, process mapping, competitor review and content audit meant we could design the IA (Information Architecture) and wireframe prototype matching the user’s’ needs tightly to TES’s business objectives.
Then our creative and interactive teams were let loose on the look and feel, extending their existing brand into online. The design was then wrapped around our content management system enabling the TES teams to keep their content up to date from anywhere in the world at any time of day or night (these guys travel a lot!).
The site is attracting a lot of industry interest as the analytics are already proving.
We look forward to a long and interesting relationship with TES. It is worth a visit just to see the most amazing (and valuable) coffee table in Wales – made of scrapped titanium aircraft parts.
