S8080 Blog » TV adverts http://www.s8080blog.com Some of our latest digital releases. Fri, 27 Aug 2010 14:59:22 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Eye tracking – not just for web sites http://www.s8080blog.com/2009/01/eye-tracking-not-just-for-web-sites/ http://www.s8080blog.com/2009/01/eye-tracking-not-just-for-web-sites/#comments Mon, 12 Jan 2009 14:53:18 +0000 matt http://www.s8080blog.com/2009/01/eye-tracking-not-just-for-web-sites/ We’ve been using eye tracking studies to improve the usability and design of our client’s websites for a few years now – eye tracking is also used for TV and print, here’s an example of eye tracking on a TV ad for Martini posted on YouTube…

 

 

Source: http://uk.youtube.com/watch?v=v0xG1xQTf9E&feature=related

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