S8080 Blog » mobile commerce http://www.s8080blog.com Things we do we think you'll like and things you do we love Thu, 02 Feb 2012 18:02:49 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 What would you buy on via your mobile? http://www.s8080blog.com/2009/07/what-would-you-buy-on-via-your-mobile/ http://www.s8080blog.com/2009/07/what-would-you-buy-on-via-your-mobile/#comments Sat, 11 Jul 2009 06:34:33 +0000 matt http://www.s8080blog.com/2009/07/what-would-you-buy-on-via-your-mobile/

An interesting article on mobile commerce by emarketer.com summarising recent polls in the US on what mobile users would buy via mobile commerce.

In a nutshell:

  • Only 7% of online retailers had an m-commerce site in late 2008 (source: Internet Retailer)
  • 71% of US adults would purchase via their mobile (source: Harris Interactive)
  • 59% were willing to buy pizza online via a phone, 58% movie or event tickets, 43% hotel rooms (source: Harris Interactive)
  • But PriceGrabber.com found most popular mobile purchases were digital content (ring tones and music)

See the full article with graphs: http://www.emarketer.com/Article.aspx?R=1007126

This all makes sense, our observations to date are that mobile users have different (and immediate) goals when using their mobiles on the move rather than when they have a desktop, laptop or net book handy.

 

pizza

Anyone for Pizza?

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