S8080 Blog » f shaped pattern http://www.s8080blog.com Some of our latest digital releases. Fri, 27 Aug 2010 14:59:22 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 F-shaped pattern for reading online http://www.s8080blog.com/2009/01/f-shaped-pattern-for-reading-online/ http://www.s8080blog.com/2009/01/f-shaped-pattern-for-reading-online/#comments Tue, 06 Jan 2009 14:04:27 +0000 matt http://www.s8080blog.com/2008/12/f-shaped-pattern-for-reading-online/ Here’s a really interesting piece of eye tracking work done by Jakob Nielsen (April 2006): F-Shaped pattern for reading online

The eye tracking study of 232 users found users often read web pages in an F shaped pattern:

  • first users read in a horizontal movement across the page
  • then they move down the page and read a second shorter horizontal movement
  • then the users scan the content’s left side in a vertical movement.

 

These eye tracking heatmaps clearly show the F shaped pattern.

Eyetracking of F shaped pattern of users reading

Source: http://www.useit.com/alertbox/reading_pattern.html

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