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Jan
12
2009
We’ve been using eye tracking studies to improve the usability and design of our client’s websites for a few years now – eye tracking is also used for TV and print, here’s an example of eye tracking on a TV ad for Martini posted on YouTube…
Source: http://uk.youtube.com/watch?v=v0xG1xQTf9E&feature=related
Jan
6
2009
Here’s a really interesting piece of eye tracking work done by Jakob Nielsen (April 2006): F-Shaped pattern for reading online
The eye tracking study of 232 users found users often read web pages in an F shaped pattern:
These eye tracking heatmaps clearly show the F shaped pattern.
Source: http://www.useit.com/alertbox/reading_pattern.html
