Jan 4 2011

S8080 design featured on inspiration feed

A very happy New Year to you all.

Back in July ‘10, one of our email designs for the 2010 e-Crime Wales summit was featured in the Campaign Monitor gallery.

Just before Christmas, we noticed that it had been picked up by the excellent inspirationfeed blog as one of ‘45 eye-opening examples of email newsletter designs’ – you can find it at number 15.

We are proud to be featured alongside such amazing work.

PS. Take a look at the new year banner we put together for e-Crime Wales if you have a moment (it’ll only be around for a short time) – the site is chock full of useful advice to help businesses protect themselves.

 

Dec 15 2010

A new client: Welsh Language Board

welsh-language-board

We would like to welcome a brand new client, the Welsh Language Board. We have just completed an email campaign piece for a fascinating viral they are working on. As soon as it’s live, I’ll share it here.

We are obviously very pleased to be working with the Board – they are are an organisation we have longed to work with for quite some time. It’s always a pleasure to work with a team who are passionate about their cause.

Jul 19 2010

S8080’s email skills recognised

One of the email invites we designed for the 2010 e-Crime Wales Summit made the Campaign Monitor Gallery today. We developed a series of emails that were broadcast on the run up to the event, held on Thursday in the Celtic Manor Resort – each pushing our front end development team with the demanding build required to show the design at its best in a multitude of email clients.

Davida Fernandez of Campaign Monitor said…

“I really like the unusual layout of this email designed by s8080, especially the way the map graphic is burning into the main content and the way the free floating secondary content is flanking the middle column. The three colour bar background is so interesting and provides a foundation for the important links on the left hand side. The nice narrow column always helps with readability, too. Super cool job on this one.”

We have specialised in email newsletter and campaign design, production, broadcast, list management and analytics for quite a few years now and have 100’s of successful ‘mails under our belts.

We are currently running a stunning and groundbreaking campaign for Welsh Assembly Government’s  IBW and as soon as they have all been delivered, we show them on the blog.

Jun 24 2009

Microsoft to ignore web standards in Outlook 2010 – enough is enough

Get over to the Email Standards Project for the story.

Please!

Mar 18 2009

Split testing

Split testing in email marketing

Split testing is an essential tool when we are running digital marketing campaigns for clients. Banners, PPC, email marketing and landing pages are all tested ruthlessly – everything from send times to subtle changes in subject lines – a couple of percent can make quite a difference in CTR if you are mailing 10K recipients or achieving 30K Adwords impressions.

The secret is, don’t stop there. Split your winning subject line again, refining the copy and trigger words even further. Over time, these tests will have a measurable impact on your open/render rates and your CTR.

Split testing webpages

Don’t stop at your emarketing either. Your homepage could probably do with a bit of a workout.

Google have posted an interesting article giving some tips for webpage design in their The Power Of Measurement series. They did some split testing on their Picasa homepage with some surprising results.

 

 

 

 

 

 

Version A

 

 

 

 

 

Version B

Google give a few design tips too…

Now, you might be asking yourself, “With so many different aspects of my website to test, how do I know where to begin?” Here are four design tips to pay attention to:

  • Tip #1: Pass the 8 second test. At first glance, a visitor should understand the purpose of your website within a few seconds. People are busy and have limited attention spans — you want to keep them from hitting the dreaded back button.
  • Tip #2: Tell them what’s in it for them. Create clear and tangible benefits (e.g., “Save more! Make extra money! Look better with our product!”).
  • Tip #3: Use compelling images. Try product images instead of generic stock photos, icons with blocks of text, and buttons instead of links. Keep in mind that a low-quality, irrelevant image can kill your site’s credibility.
  • Tip #4: Close the sale. Help your visitors take the next step. Make that step clear and easy to reach; don’t make them hunt for it. Action words like “buy now” may work better than “add to cart,” for instance.

The bottom line, sites or marketing – don’t guess – test.