What would you buy on via your mobile?
An interesting article on mobile commerce by emarketer.com summarising recent polls in the US on what mobile users would buy via mobile commerce.
In a nutshell:
- Only 7% of online retailers had an m-commerce site in late 2008 (source: Internet Retailer)
- 71% of US adults would purchase via their mobile (source: Harris Interactive)
- 59% were willing to buy pizza online via a phone, 58% movie or event tickets, 43% hotel rooms (source: Harris Interactive)
- But PriceGrabber.com found most popular mobile purchases were digital content (ring tones and music)
See the full article with graphs: http://www.emarketer.com/Article.aspx?R=1007126
This all makes sense, our observations to date are that mobile users have different (and immediate) goals when using their mobiles on the move rather than when they have a desktop, laptop or net book handy.
Anyone for Pizza?
