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S8080 Blog

S8080 Blog

Jul

23

2009

Hirst designs butterfly bike for Lance

Damien Hirst has customised a ‘finish line’ bike design for Lance Armstrong using real butterflies.

I’m not really sure how I feel about that, but it sure is pretty.

image

I wanted to use real butterflies and not just pictures of butterflies, because I wanted it to shimmer when the light catches it like only real butterflies do, and we were trying not to add any extra weight to the bike.

http://www.trekbikes.com/us/en/stages/hirst/

Chris Cowell, Creative Director

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