Jul
11
2009
An interesting article on mobile commerce by emarketer.com summarising recent polls in the US on what mobile users would buy via mobile commerce.
In a nutshell:
- Only 7% of online retailers had an m-commerce site in late 2008 (source: Internet Retailer)
- 71% of US adults would purchase via their mobile (source: Harris Interactive)
- 59% were willing to buy pizza online via a phone, 58% movie or event tickets, 43% hotel rooms (source: Harris Interactive)
- But PriceGrabber.com found most popular mobile purchases were digital content (ring tones and music)
See the full article with graphs: http://www.emarketer.com/Article.aspx?R=1007126
This all makes sense, our observations to date are that mobile users have different (and immediate) goals when using their mobiles on the move rather than when they have a desktop, laptop or net book handy.
Anyone for Pizza?
