Jun
5
2009
Just read this nice article by Graham Charlton on Econsultancy.com on the impact of Verified by Visa and MasterCard SecureCode, and how the poor usability and poor customer communication of these schemes is resulting in higher drop out rates in online checkouts.
Amazon still will not add the Verified by Visa scheme.
For more information see Graham’s the full article here: http://econsultancy.com/blog/3887-verified-by-visa-a-conversion-rate-killer
