Eye tracking – not just for web sites
We’ve been using eye tracking studies to improve the usability and design of our client’s websites for a few years now – eye tracking is also used for TV and print, here’s an example of eye tracking on a TV ad for Martini posted on YouTube…
Source: http://uk.youtube.com/watch?v=v0xG1xQTf9E&feature=related
Hi Matt,
How did you do the moving heat map?
James
Hi James,
We didn’t do this video heat map, please take a look at the YouTube link to find out more – neat stuff.
Matt