Email marketing – make sure that emails work with images turned off
I read a report on MarketingSherpa the other day which stated that 59% of consumer and 90% of business users view some or all of their emails with images turned off (due to preview panels having images turned off as default on some applications and mobile Internet users often having images turned off by default).
Therefore they recommend always making sure that before you send out your latest email campaign you’ve tested the email with images turned off, text descriptions appear when images are blocked and all of the links have good descriptions rather than ‘Click here’ – makes a lot of sense.
Source & full article here: http://www.marketingsherpa.com/article.php?ident=30751
