S8080 Blog

We’ve been using eye tracking studies to improve the usability and design of our client’s websites for a few years now – eye tracking is also used for TV and print, here’s an example of eye tracking on a TV ad for Martini posted on YouTube…

Source: http://uk.youtube.com/watch?v=v0xG1xQTf9E&feature=related

A wonderful umbrella from Tibor Kalman, the Hungarian designer who blew my socks off with the Benetton ‘Colors’ magazine in the early 90’s.

The magazine gained notoriety for its treatment of race issues showing QEII as a black woman, Spike Lee as white and the Pope as Asian.

I still have a handful of copies of the early issues on my bookshelf.