Dec 24 2008

Sensible checkout IA & good usability – made my Christmas wine ordering fast!

This Christmas I managed to get everything online or from my local shops in Mumbles, it wasn’t until Wednesday 17th that I decided to get my wine online – Chris said Waitrose were cool so I gave gave them a whirl.

I must admit was impressed – the process just seemed effortless, I didn’t have to think and before I knew it it was all done – which made me think… why was it good?

 

Waitrose online check out

 

What I liked:

  • It didn’t make me set up a password and an account so it was fast
  • It told me why they wanted my email
  • It told me how many steps there where and showed my progress
  • It told me what the required information was in the standard way
  • The next button was obvious (big and colourful) the back button was there but understated
  • I didn’t really have to read the forms just a quick scan
  • I did the whole order in a few minutes on my laptop in front of the TV one evening

What I didn’t like:

  • Having to give my date of birth to prove I was over 18

 

and yes my wine arrived the next day – hopefully I’ve picked some nice bottles!

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