S8080 Blog

If you choose the right web design studio they will be able to create a good looking web solution which to satisfy all of your functional requirements, but how good will the actual meat of the site be? Great content makes a great site.

Before you even speak to your designers you should collect all of the information that you want to offer the visitors to your website. Three important points to think about are…

• Who is your audience
• What are their goals when they visit your site
• How can you make it foolproof for them to succeed

S8080 have developed a comprehensive alignment process to ensure that every aspect of your functionality and content has been carefully considered and will be easy to find and use by your target user groups.

This process ensures that copywriters have a complete understanding of your site’s business and marketing strategy before being creatively briefed.

If you have existing copy (brochures, newsletters, etc) that you want to use on your website, it will need to be re-purposed it for the web - read ‘heavily edited’!

Everyone thinks they can ‘write a bit’, but a professional writer, experienced in crafting copy for the web will add tremendous value to your project.

At least three or four times a week (normally more!), I get hit by a blind panic that I have forgotten something extremely important. Normally in the shower when I am mentally prepping myself for the day. “Oh no, I forgot to get the new concepts for the viral game over to Beth”.

I rush into the office, fire up Outlook and dive into my complicated series of ‘to do’ lists, calendar entries and email archives only to find that it did get sent on time, two days earlier. Phew.

I am getting too old for these panic attacks, so one of my long term ‘to do’ list items has been ‘Get a time management/organising stuff system together’.

I am a pretty organised person - my system works, its pretty foolproof but I am not 100% committed to it - I don’t trust it, hence the daily panic stations. Also, this sort of thing doesn’t come naturally to me (right side of the brain and all that…), so I have been searching for the perfect (read easy/foolproof) system.

Hours of Googling led me to David Allen’s website, www.davidco.com and his Getting things done (GTD) system. I bought the audio book, then the real book, then the ‘Using Outlook with GTD’ ebook. It’s mostly pretty obvious stuff, but it’s the detail of his system (that can only come from someone who has spent the major part of his life thinking about this sort of thing), that makes me think this could work. He has thought of every eventuality for every single thing entering your business and personal life.

Google ‘tickler file’ or ‘GTD’ and you will see what I mean. Beware; this is major nerd territory.

I’ll let you know how I get on!